What if the next big wave in marketing isn’t about targeting people at all—but impressing their AI agents instead? Abhay Parasnis, CEO of Typeface and former CTO at Adobe, joins us to explain why the future of brand discovery is less “search bar” and more “autonomous agents doing your shopping.”

Abhay makes a bold case that most traditional marketing (think SEO strategies, AB tests, and static brand books) is already becoming obsolete. Instead, the brands that win will be the ones building content systems smart enough to speak directly to intelligent agents that buy and sell on our behalf.

This one was a ton of fun. Abhay and I engaged in an interesting conversation about a world where AI agents negotiate, market, and compete with each other.

Executive produced, directed and final edit managed by me!

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