What does it take to build a brand that resonates across cultures… not just across markets?

In this special dual-guest episode, Lacey Peace sits down with Nataly Kelly, Chief Marketing Officer at Zappi, and Katherine Melchior Ray, UC Berkeley lecturer and former executive at brands like Nike, Hyatt, and Louis Vuitton.

Together, they co-authored the new book "Brand Global, Adapt Local: How to Build Brand Value Across Cultures."

Directed, produced and final edit managed by me! I also designed the thumbnail and wrote all and social shownotes copy. This was one of my favorite episodes to work on!