Nothing screams "expert" like glasses and a whiteboard.

Fluid camera work, visual aids, props, and original script-writing enabled V+X to tackle a topic they've covered hundreds of times before in a new and interesting way. By providing a free resource and solidifying Vanessa's position as an "industry expert", we were able to subtly market a paid product, "The Mental Load Workbook", without force-feeding blatantly promotional content to viewers.