This will be the raunchiest insurance commercials you ever watch.

In this episode, Marketing Trends host, Stephanie Postles, welcomes the CMO of H&R Block, Jill Cress.

Jill was such a pleasure to have in studio. She discusses the raunchy parody reality series, Responsibility Island, and how truly creative content marketing comes from writers’ rooms — not boardrooms.

I directed, produced and managed the final edit. I also wrote the shownotes and social copy, and designed the thumbnails below.