The April Fools Joke Heard Around the World
Vanessa and Xander Marin
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What good is April 1st without a viral prank that leads to six figure sales?
By harnessing the virality of Kim Kardashian's "Nipple Bra" advertisment, I scripted a fake ad for grey sweatpants with a "built-in bulge" for men. Think of it like a push-up bra... for their junk. As we anticipated, this video prompted thousands of clicks and secretly served as a lead magnet for a time-sensitive discounted bundle of digital products offered by V+X.