"The messier the better". That was my repeated direction to V+X while they were filming this viral video.

What better way to showcase a relationship therapist's key piece of advice for couples by messily cooking pancakes? The "First Pancake" rule asks couples to accept that when they try new things in the bedroom, it'll never go perfectly, much like the first pancake you attempt before you've found the right stovetop temperature, amount of batter, and proper proportion of butter. This script addressed this simple rule for couples while visually stimulating the viewer with improper, messy cooking techniques hastily executed by V+X.