"Mental Load" is the invisible burden often placed on women in relationships to both anticipate the needs of family members and solely address them.

This video was designed to subtly market "The Mental Load Workbook", a digital workbook that remedies an imbalanced mental load in a household. This script spoke directly to the pain associated with feeling like a "project manager" in your house, while making fun of husbands who ask for a detailed instruction manual before completing simple tasks like unloading the dishwasher. This viral video led to a spike in sales and aided consistent growth in followers and engagement.